Selling a house usually comes, as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This guide will concentrate briefly, on some of the options, in terns of how houses may be marketed, why one might be better than another (in certain circumstances), price factors, effectiveness, and usage. There is not any such thing as only one way to market and sell a house. Years ago, real estate agents were heavily reliant upon newspaper advertising, and that is where most prospective buyers looked for information. In today’s information – driven, digital society, much more information is easily available, and while there is still a place for newspaper advertising, it’s not the premier way, most of the time. Let’s review 5 marketing choices.
1. Direct verbal: This includes face – to – face, telephone calls, contacting a Realtor’s personal contacts, etc.. The advantages include cost, and the ability to effectively communicate, articulate the home’s strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it is time – consuming, and somewhat limiting!
2. Mailings have become somewhat costly, especially once you consider the relatively low transaction rate, but is often a good supplement, and a positive approach to get the message out.
3. These approaches could be somewhat expensive, and polls indicate most of today’s buyers pay less and less focus on these, than previously!
4. Digital (websites): When we ask attendees at Open Houses, how they heard about it, the predominant response is from some website. Many use MLS, Trulia, Zillow, realtor.com, or a larger agency’s own site. When listings are placed on Multiple Listing Service, many other sites pick up the data, and include it on their sites, also. There’s a cost to this approach, but is possibly the most bang – for – the – buck, in terms of marketing property, today!
5. Social Media: Social Media contains things like Facebook, Twitter, LinkedIn, Pinterest, etc.. The advantage is reduced or no cost, but there is still quite a bit of uncertainty, as to their effectiveness as a marketing tool, to sell a particular house.
The bottom line is, a realtor must know, understand, and utilize the best marketing tools available, to sell a particular house. Dependent on type, price, market, place, etc, the options often vary.